Note: this position is based in Amsterdam, the Netherlands. We will cover your move and all the documents necessary for yourself or your family.
The role will be responsible for driving and coordinating our global acquisition and re-engagement efforts of App distribution via third-party platforms. The distribution methodologies can vary from pre-installs via device manufacturers to advertising campaigns via various types of networks. Our overarching goal is to make Booking.com the world’s most widely distributed and used travel experience App.
The ideal candidate must have proven experience in setting up and implementing digital advertising campaigns, (including App distribution strategies) in a variety of environments such as advertising and affiliate networks, distribution partnerships, startups, SEO, SEM. Furthermore, a successful track record of delivery against (ROI) targets, optimizing against set KPIs and be well versed in tracking technologies employed in the context of app tracking to prevent fraud and drive value for the business.
A solid technical and analytical background, a strong understanding of the online (app) distribution landscape, ruthless prioritization skills and commercial acumen are key requirements.