Regional Marketing Lead LATAM

Description

We are looking for an experienced and results-driven Marketing Lead to join our team and drive growth of the new vertical. In this key role, you will lead the go-to-market strategy, build partner promotion strategies, and increase active clients across multiple markets.
The ideal candidate combines strong strategic thinking, deep understanding of marketplace business models, entrepreneur mindset and analytical approach, with the ability to do marketing for both segments: demand and supply (restaurants).

Key Responsibilities

• Develop and execute the marketing growth strategy for inDrive.Food across key markets, including go-to-market, value proposition, media campaigns, pricing, promotional, and trade marketing initiatives.
• Own the end-to-end marketing lifecycle, from strategy and ideation to execution and performance optimization, ensuring alignment with business goals and KPIs.
• Drive customer and restaurant growth through acquisition, retention, CRM, loyalty programs, in-app marketing, partnerships, and external acquisition channels.
• Identify and launch new growth opportunities for food delivery within cross-strategies aligned with Ride Hailing, Groceries, Delivery, and the broader inDrive ecosystem.
• Lead product-marketing growth initiatives, including UX improvements, promotional mechanics, in-app experiences, and experimentation to optimize conversion, activation, LTV, and ROI.
• Collaborate cross-functionally with Product, Business, Marketing, Analytics, and Partner teams to deliver impactful growth initiatives and ensure successful execution.
• Manage marketing budgets, performance metrics, and target planning while building brand awareness, increasing product adoption, and maximizing commercial impact.

Main performance metrics for this role: new users / monthly transactional users / orders / amount of restaurants / LTV/CAC

Qualifications

• 5+ years of experience in Growth Marketing, Trade Marketing or eCommerce/Marketplace Marketing, preferably within FoodTech, food delivery, or other on-demand businesses.
• Proven experience developing and executing go-to-market, trade marketing, and 360° marketing strategies, including brand, digital, CRM, social, product marketing, and customer lifecycle initiatives.
• Hands-on experience designing and optimizing promotional mechanics, pricing strategies, offers, promo codes, loyalty, and activation campaigns that drive customer acquisition, orders, retention, and commercial impact.
• Strong understanding of trade marketing, eCommerce growth levers, and marketing analytics, with the ability to make data-driven decisions and measure campaign effectiveness and incremental impact.
• Experience launching and scaling marketing initiatives across multiple international markets, with an understanding of regional market dynamics.
• Strong leadership, stakeholder management, and project management skills, with the ability to independently lead cross-functional initiatives and deliver business results.
• Excellent communication skills and fluent English.

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.

Final benefits may vary depending on the location.