Principal, Creative Cloud Product Marketing for Education

5 - 10 years
Marketing
Full Time
United States
San Francisco, CA

We’re looking for someone to craft the product and business strategy to dramatically grow the use of Adobe’s Creative Cloud apps and services in K-12 and Higher Education. This includes apps like Adobe Spark, Photoshop, Illustrator, Premiere Rush, XD, and more.

Education is a high priority growth area for Adobe, and our mission is to empower the next generation to be lifelong creators.

The person in this role will help bring that mission to life. They will develop a deep knowledge of the Education market, identify customer needs and ways to improve the customer experience, set priorities & strategic plans, and lead a cross-functional team (product, marketing, sales, etc.) as they execute, measure and optimize programs to grow the business.

Duties Include

  • Building the long-term strategic plan
  • Evaluating the performance of the business and finding unlocks to improve it
  • Working with Product teams to design, build, and launch products
  • Working with Sales, BD & Finance teams to execute our go-to-market strategy and set pricing
  • Guiding our Marketing teams on who we are targeting, how to reach them, and what to say
  • Driving partnerships with large tech and education organizations

Who We’re Looking For

  • Passionate. You are in love with our mission to empower the next generation to be lifelong creators.
  • Strategic. You can take a lofty goal, define the problem, build possible solutions, and test them.
  • Entrepreneurial. You are not satisfied unless real change is happening for customers, and you figure out how to make that happen.
  • Coachable. You want to learn and get better, and you know how to ask for and listen to feedback so that you can get better.
  • Analytical. You easily grasp abstract representations of the real world, like financial data, or usage data. You ask good questions, and find ways to answer them.
  • Leader. You can guide a cross functional team because you listen well, and can motivate people.
  • Storyteller. You know how to get people engaged and appeal to both their rationality as well as their emotions.
  • Positive. You have a sense of humor, and you don’t lose perspective when there is pressure to perform.

Education & Experience

  • BA in relevant field required; MBA from a top 10 university highly preferred
  • Minimum 8+ years of full-time work experience
  • Education, Ed Tech, Strategy Consulting, and Product Marketing experience is most relevant

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you’re looking to make an impact, Adobe’s the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

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