CRM Strategy Manager

3 - 5 years
Full Time
United States
San Francisco, CA
August 2, 2019

Looking for a company that inspires passion, courage and imagination, where you can be part of the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to creating an ambitious and inclusive workplace, join eBay – a company you can be proud to be a part of.

About Our Team :
eBay is seeking an expert marketing professional to design and drive the CRM Retention & Reactivation strategy.


We are looking for a great teammate who has a real passion for understanding consumer behavior, identifying actionable insights, and utilizing these to build a customer-centric marketing strategy.


You will work in partnership with CRM Analytics team to focus on our Churned and About to Churn lifecycle audiences, tracking customer-level metrics that indicate eBay customer retention and reactivation performance. You will also partner with the Insights teams to get a deep understanding of why customers churn from eBay and identify ways to address those problems. As CRM Strategy Manager, you will be responsible for crafting the overall CRM strategy for Retention and Reactivation and work across teams facilitate execution.


Outside of CRM, you will also be responsible for engaging with partner teams in local markets and within the Product organization to ensure that eBay has a consistent approach to Retention and Reactivation across customer touchpoints.


Key Responsibilities include:

  • Lead the Reactivation and Retention Strategy for CRM and represent this within the wider organization
  • Work with analytics mine & derive customer insight to support strategy
  • Build roadmap to addresses insights across CRM, Marketing and Buyer Growth teams
  • Support Incentives Product team in creating Incentives vision & roadmap, ensuring in line with broader Reactivation & Retention strategy
  • Design & launch non-coupon CRM tests for Reactivation and Retention.


  • Experience in marketing, agency or consulting roles
  • Innovative and creative thinking and ability to make quick, fact-based decisions
  • Strong communicator that can effectively communicate strategies & trade-offs up to senior leaders, partners and development teams
  • Strong organizational, communication, planning and project management skills
  • Experience in working with data to mine customer insights.

About eBay:

eBay Inc. operates e-commerce platforms that connect various buyers and sellers worldwide. Its platforms enable sellers to organize and offer inventory for sale; and buyers to find and buy it virtually anytime and anywhere. The company’s Marketplace platforms include its online marketplace at and the eBay mobile apps; and StubHub platforms comprise its online ticket platform at and the StubHub mobile apps, which enable fans to purchase tickets to the games, concerts, and theater shows. Its Classifieds platforms include a collection of brands, such as, Kijiji, Gumtree, Marktplaats, eBay Classifieds, and others that offer online classifieds and help people find whatever they are looking for in their local communities. The company platforms enable users to find, buy, sell, and pay for items through various online, mobile, and offline channels, which include retailers, distributors, liquidators, import and export companies, auctioneers, catalog and mail-order companies, classifieds, directories, search engines, commerce participants, shopping channels, and networks. eBay Inc. was founded in 1995 and is headquartered in San Jose, California.

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